Wednesday, September 07, 2005

This week's been a real drag. Time simply seems to have stopped going forward on its linear, never-ending path. Everyday I find myself staring at the tiny numbers in the bottom right hand corner of my screen only to find out that it is still 10.21 for the tenth time. I did promise earlier that I would not complain about my boredom at work. I might have to reconsider that bold, and perhaps a premature statement now, as I feel my time-space being thoroughly dictated by this ever-so-boring job.

Right. To fight my boredom and to make the most of the before-mentioned freedom, I have tried to engage myself with some humorous imagery found from the infinite source that is the world wide web. So, here goes... Exhibit A:


In this image, we can see a puppy used for marketing bumpsywipe or, as some of us may know it, toilet roll. Pay attention especially in the way that the uber-clever marketing department has
placed the tail of the puppy pointing upwards, portraying a symbol of male power often linked with toilet roll (?!). This leads us to the slogans they have chosen to use in this particular ad. Let us first engage with the top half of the text. Here, we can also see a reference to male-domination. Pay attention specifically to the words 'her' and 'tits'. Then combine these with 'spunk' and you're close to the solution. However, nothing would be cool should it be this simple, would it? Therefore, the all-seeing and -knowing omnipotent marketing people have added the second part of the punchline underneath the image hence demanding further attention from the viewer *cough* consumer. This inevitably draws the potential victim *cough* consumer into a conclusion that this male-oriented product also works on scheisse, aka shit. What does puzzle me a bit though, is that whereas I do understand the idea of 'spunk' and 'tits', it is less clear why anyone would associate 'shit' with 'tits'? Well, I'll be contacting their marketing to find out. Watch this space.

Let us move on to exhibit B.


Now, (har har) this is totally honest. Today, when all mothers' little chavs/ettes have little money that they nicked from their beloved single mothers' purses, they end up spending it all in a crap like this, and in McDonald's (even bigger no-no). Nevertheless, in exhibit B, we see a healthy form of marketing emerging and I dare to hope this would take wind in the future in abundance. Who, apart from the chavs, would in real life want to spend their hard earned money on poo like Now Music? I'll rest my case for the moment but all the marketing types out there, please take in from this lesson. There's a lot to learn about honesty in this world.

I feel considerably better now. It's always good to do some marketing-bashing... and the photos weren't too bad either!

I'll go and figure.

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